Five Best Ways for Building Links that will Boost Your SEO

Five Best Ways for Building Links That Will Boost Your SEO. Welcome to the worldwide, wide web search engine optimization (SEO). If you run an e-Commerce business by 2021, you're probably familiar with the term - it's a digital marketing site that includes creating great content, improving your website knowledge, refining your code, and creating backlinks to give your page rank search engine results (SERPs).

In this article, I will introduce you to the link structure and how you can use it to improve your SEO.

Read more about the Top 9 websites for Finding Data Science Freelance Jobs

Five Best Ways for Building Links That Will Boost Your SEO

What is a Link Building?

Link building is the process of finding other high-quality and authoritative websites to link back to. Maybe they want to say it as an authority on a particular topic, or maybe they call it a picture, for example. When this happens, Google takes you as a vote of confidence in your authority and gives you the power of SEO.

However, if you build links incorrectly, your website may be penalized by search engines. This means you should make sure your backlink profile is not spam, forced, or made up of links from low-quality or insignificant content. Be wise about it! Here, I will put my tips for building good links that will give you the results you want.

1. Create content for people who want to share (and link to)

Having high-quality content on your website is key to earning good backlinks. But coming up with good ideas for content can be easier said than done. To give you some inspiration, let’s take a look at what types of content will attract the most shares and links.

Infographics

Imagine how many infographics you saw shared around social media in the last year anyway. They can be very well distributed - they are engaging, colorful, easy to read, and ready to break down complex details.

If you can create a quality infographic, people will want to share it with their audience, and they will credit you as a source. Backlink profile enhanced!

If you have never created your own visuals, be sure to check out the Venngage guide for making beautiful infographics in 5 easy steps. This will move you through the whole process.

Round-ups

Round-ups or listicles offer another great way to build your backlink profile. The great thing about these types of articles is that they can store a lot of information in an easy-to-read article.

People are busy and don't really want to read all the information they can get, say, ten different types of smartwatch watches. So, if you include a helpful link, people will also contact you.

See how Best Value schools do this, for example. They have a circulation of the top 29 online universities by 2021. They discuss courses, several programs, standards, etc., all through links to relevant schools.

This is very helpful for anyone considering studying online. Because Best Value schools summarize the main benefits of their listed schools, relevant sites will want to share this list with their readership.

Similarly, SocialPilot shows us how to build a good connection with their Facebook publishing tool list. Also, they highlight the price, the pros and cons, and the features of each product. This content is truly shared with anyone in social media advertising, content marketing, or even people who are just trying to build their product.

Think about what kind of traffic you can create for your website. Can you compare your products with competitors or compile a list of tools your audience can find useful? Think about what types of lists will get clicked and shared.

Real research

If you create original research that no one else has published before, you will be the only people you can connect with as a source!

When you come up with ideas, think about what questions you have about your field that no one seems to have an answer to. You can conduct case studies on the effectiveness of various marketing strategies for your customers, for example.

Ultimate guides

Is there something in your niche or industry that you consider yourself an expert in? What do people go to you for because of their competitors? Identify the topic, and make a final guide that transcends all you know. Time to make a final guide.

It can be hard to imagine what a final guide should look like if you have never created one before, so let’s take inspiration from some of the more effective examples.

For example, see how the Law Law Firm, a labor rights group based outside of Texas, has developed a final guide to state labor laws. They have pages from all 50 states that explain everything you need to know about low wages, overtime payments, taxes, and more.

If someone needs to share information about certain state labor laws, the Lore Law Firm clip will be an excellent source to share, which means it is possible to attract more links.

Similarly, Byte-by-Byte, an online app for people interested in getting software coding services, has a final guide for Google. They explain how Google chat is different from others, some of the most common questions, and how to prepare. This final guide is shared between groups of professionals, codes, and students, for example.

Content that answers frequently asked questions

Time to sign in with your customer service team. What questions do they often ask? Or, what is your field do you think all your customers need to know about? Time to create content based on these questions.

If you respond to FAQs in an easy-to-understand way, you can create your own backlink profile as people will refer to it as a source of information.

Semrush responds to FAQs in its blog content regularly. For example, their posts on buyer keywords respond to all the priorities that a beginner should have about this topic, including what the consumer keywords are, how to find them, and how to use them to get more conversions.

Semrush is a trusted authority in SEO, and this is one of the reasons why - their FAQ content is authoritative and highly relevant.

Interactive content

Today, being online is about the experience. For example, when you create interactive content, such as queries, a game, or a viewing tour, people will want to share it because it's unique and engaging.

You can create questions that help customers choose the right product for you, for example, or offer a visual experiment of something like glasses or jewelry.

2. Write guest posts on websites in your niche

Start reaching out to other leaders in your industry. Link to their websites and see if they have the option to send visitors to their blog.

There are several benefits to making the most of this; You will not only get high-quality backlinks to your website, but it will also allow you to express your expertise, authority, and loyalty or E-A-T, the three most important things Google values when rating your content in the SERPs.

Search engines like to point users to information that will help them and provide important and accurate information. Guest posts are a great way to show that you are a reliable source of information!

If you want to protect guest posts, prioritize websites that are relevant to your niche and have the same audience resource. Then, make a plan. First, you will want to find out if the website accepts guest posts and research the editors you should be talking to.

If there is a website you would like to write about but are not sure if they accept the post, it does not hurt to send a professional and respectful email to the editor, including a comment. The worst they can say is no!

3. Use your competitors' backlink profiles as an inspiration

Looking at competing backlink profiles can help you build your strategy. See who lists your targeted keywords using a platform like Ahrefs Site Explorer.

This can help you know who your opponent is and what you need to do to find competitors in the SERPs.

You will also be able to get an idea of which websites are currently linking to competitors. If certain sites link to similar businesses but not your own, this may prevent you from popping up on search engine results pages.

So, access these sites and start building relationships with them. Over time, this can help you protect your backlink from them.

4. Create free tools that offer great value

Free tools and calculators offer a great way to give value to your customers. Not only do they give you a chance to show off what you can do, but they can also help build loyalty with people who will spend money with you in the future.

Also, they are the magnets that make up the links. Everyone loves free stuff, doesn't it? If your tool is really helpful, people will want to share it with others like them. Think about what you can offer to your customers for free.

A free trial, a downloadable eBook, or a template are great places to start. Or, what can you count on your customer based on their knowledge?

For example, FreshBooks, an online accounting software company, offers free invoice templates to anyone who wants them. First and foremost, this is a great way to stimulate new customers from their small domain of small and independent business owners.

When these people find free services useful, they will want to share them with their friends who may need them. This gives them a lot of guidance and could lead to future changes. Also, business and freelancing sites can easily be connected to these topics related to invoicing and payment. 

Or see how KeeperTax helps people calculate how much they will owe if the tax period continues. Their 1099 tax calculator allows viewers to enter their details for free and get an idea of how much they will owe in taxes. Self-employment taxes can be very difficult, and this calculator is simple and easy to fear.

5. Use social media to build relationships before requesting a link

Okay, so you created the best content in the world, but you can't stay on top of it. Now, it's time to build those links. Social media is a great place to start!

Social media does not directly affect your SEO, but that doesn't mean it's not important in building your backlink profile. You can use it to build relationships with bloggers, promoters, and other businesses that may be willing to link back to your website.

Start by liking their content, commenting on their posts, and sharing their content to start building your relationship with them. This will help them realize that you are also a reliable resource in your niche and that they may want to work with you.

LinkedIn, being a professional social network, will probably be one of the best platforms you can use, but you may feel the need to limit yourself. Twitter and Facebook are some of the best places to connect with leaders in your field. Reach out and see if they'd like to talk about the industry to help improve your communication.

Once you’ve established a relationship, it’s just a matter of asking. No one likes a cold phone call but, after you have shown that you know what you are talking about, feel free to ask the help owners how you can work together to create backlinks.

Think about: How To Activate Your AdSense Account

Summary

Link building is one of the most important aspects of SEO. Don't let it get you down - it's just as important as your own content! Hopefully, this article has provided you with content ideas to get you started on your backlink-building journey. Start writing, start creating, and start accessing.